ALDI prices
'ALDI’ has always been shorthand for a low price. But at a time when every brand is shouting about ‘low prices’, we need to remind Australia why ALDI's are different. So this year we’re making 'ALDI prices' the backbone of everything we do, capturing the doubt-free feeling of getting quality for less, every day. Without having to check.
The campaign covers everything from film and OOH, to shopping bags and truck wraps. Above is the launch film, directed by the lovely Andreas Nilsson.
More to come soon.