ALDI prices

ALDI prices

“ALDI prices” has always been shorthand for low prices. The problem? Shoppers had forgotten. So we put those two words front and centre. Not as a campaign, but as a platform: ALDI prices.

More to come.

AGENCY: BMF Sydney
EXECUTIVE CREATIVE DIRECTOR: David Fraser
CREATIVE DIRECTORS: Simon Koay, Emily Field
CREATIVES: Pamela Parrelli, Nathan Pashley
PRODUCTION HOUSE: Revolver
DIRECTOR: Andreas Nilsson
PRODUCER: Caroline Kruck
DOP: Stefan Duscio
EDITOR: Alexandre De Franceschi
POST HOUSE: The Editors
COMPOSER: Kite
SOUND DESIGN: Rumble