Australian Federal Government | Anti-vaping
Vaping prevalence in Australia has surged by 535% since 2018, with 1 in 5 people having tried vaping in their lifetime. The problem is, that most vapers are unaware of just how addicted they’ve become. They believe they’re choosing to vape when in reality, it’s addiction that’s chosen them. Our campaign brings this invisible force of addiction to life, making the problem impossible to ignore.
